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In 2012 as part of a marketing campaign, Wimpy in South Africa had burgers with sesame seeds spelling out various messages in braille. These were presented to blind consumers and their reactions were filmed.
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REVIEWS
“SO DELICIOUS! THE TEAM LOVED THEM.”
LUCY JOHNSON, PRODUCER, THIS MORNING, ITV
“I WANTED SAY THE BURGERS ARE ABSOLUTELY DELICIOUS. THE TEAM WERE ABSOLUTELY BESIDE THEMSELVES.”
KENNY TO, PR MANAGER, HUNTER BOOT
“THE TEAM LOVED THE BURGERS AND WERE REALLY IMPRESSED”
HALPERN PR
“ABSOLUTELY AMAZING!”
HARLEY PANIOTY – MORGAN STANLEY
“NOT EVERY BURGER PLACE CAN MAKE GOOD CHICKEN AND VEGGIE BURGERS, BUT YOURS WERE SPOT ON.”
PARAMOUNT PICTURES
“LOVED EVERYTHING ABOUT IT – THE DELIVERY, THE CONCEPT, THE TASTE”
REBECCA CRAIG – BULLET PROOF
“THEY WENT DOWN AN ABSOLUTE STORM”
RACHEL WATMOUGH – TECHNICOLOR
“EVERYBODY LOVED THEM. THE ONLY PROBLEM WAS – WE SHOULD HAVE ORDERED MORE”
ERIN MURPHY – WE WORK
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